Call us toll free: (781) 366-0067
Top notch Multipurpose WordPress Theme!
Dec
12

You wouldn’t allow someone to operate on you who never spent a day in medical school, you wouldn’t hire someone to defend you in court who never attended law school, so why would hire a social media manager who doesn’t study social media? Okay, maybe it’s slightly different since social media professionals don’t need to have a special license, but judging by some of the “professional” social media work displayed by brands on a daily basis, maybe they SHOULD. Whether you are tasked with hiring a social media professional for your organization, or you are a business owner interviewing social media consultants or agencies, here are a few things to look for and questions to ask: They call themselves a social media guru, expert, ninja, or various other cheesy title. When looking for authentic social media knowledge, avoid these people AT ALL COSTS. There is absolutely no such thing as a ‘social media expert’ and anyone who tells you they are…is a lying liar. Social media is evolving so quickly that it’s impossible to know everything. Here are some questions to ask such a ‘guru’: Q: What digital and social media blogs and news sources do you read on a regular […]

Dec
05

Many businesses are on Twitter, but if you are simply using the social network to plug your business all day, you are missing out on one of the best features. Twitter’s Advanced Search is a tool that often goes misunderstood and misused in the small business world.  With over 140 million users worldwide, Twitter is flooded with people talking about your business and looking for your services right now! Did you know that you have the ability to actually zero in on those prospects and message them directly through Twitter? Here is how: Let’s say you own a coffee shop in Quincy, Massachusetts and you want to find individuals in your area who are talking about coffee… 1. Go to the “search” box on your Twitter home page and type in some key words relevant to your business or what your customers are looking for. Keep it broad to start. Let’s search for people who are saying they “need coffee”. 2. Click on the “Advanced search” tab under the drop down widget on the top right, next to Results. 3. Under the “Advanced search” page you will see a number of different options to refine which conversations you are looking for. You can get as […]

Dec
05

You have heard stories about businesses gaining followers and popularity because of one tweet, or video, or post that went “viral”, but what exactly does that mean and how can you make your content viral? Dictionary.com defines viral marketing as a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or email.”  What better way to share a message person to person (P2P) than social media, There have been several stand-out viral campaigns in recent memory such as Oreo and their Super Bowl tweet, Kmart’s “Ship My Pants” ad, and even The Tonight Show with their Gas Station Prank which went viral last month. But what makes something go viral? Do the stars and planets just align causing this phenomenon? Absolutely not. Viral marketing is a science that requires a high level of market research and practice. Maybe you don’t have a multi-million dollar ad firm on your payroll, but that doesn’t mean your company can’t go viral. Here are five ways to make your content viral: Be Agile In Oreo’s case, overnight viral success was actually two years in the making. The company had established a set of approval rhythms […]

Dec
05

Social media has exploded as the new word of mouth. 66% of adults use social networks. So why are so many small-medium size business owners (SMB’s) still resistant about having social pages for their business? As a digital marketing agency, the company I work for is focused on helping SMB’s compete with their larger competitors online. We are very service oriented and find that we need to spend a lot of time educating our customers on why social media is so important and how it should be used. Some Common Objections: “I don’t have time to manage another online marketing channel.” This is understandable; most SMB’s are too busy actually RUNNING a business to effectively manage their social media channels. With new social networks popping up every day, existing social networks making changes, it can be a full-time job just to keep up with social media. However, there are plenty of independent consultants and social media agencies popping up that can help you navigate the social waters. Naturally this requires some investment. “I don’t have any budget to dedicate towards social media.” Many people perceive social media as something that is free. In actuality, successfully managing social media requires a […]